I feel like OOH advertising is a total crap shoot - you just throw your logo on the side of the highway and hope people look up for a few seconds, yet businesses keep on doing it. What are the pros and con’s of billboard advertising? Would love to hear people’s thoughts
The sign should be located as close as possible to the site.
A good sign location will be expensive. I have one client (carwash operator) who spends $30K annually for a billboard.
What’s possible?
I have one client with lower volume store who experienced a 50 percent increase in door swings.
This was difficult location; divided highway, 55 average travel speed, and midway between military base and college town.