What’s the % split of your sales traffic or what do you find the most successful in bringing customers to your ecommerce website?
- SEO organic
- SEM (Google or Bing)
- Organic Social media posts (which platform)
- Ads on Social media (which platform)
- Influencer collaborations
- Other?
Google Search (Organic) > Google Paid (Performance max has been yielding best results and google shopping is good as well). No social ads. Hit 900k in sales this year. We’re a franchise of a well known Auto brand selling parts/accessories selling in Canada - so we do have the leg up on having a huge audience base already. We’re hoping to achieve larger growth as we ramp up exposure into the US market.
That’s impressive! Congrats, I’m also in Canada (Montreal). I imagine you have a lot of competition. How do you differentiate yourself?