I have recently opened a hardware store and my friends and family constantly keep telling me that I need to get a website up quickly.
As someone who doesn’t consider himself to be “tech savvy”, I fail to see the point in having one as I get enough traffic through my “plain” brick-and-mortar storefront.
Some questions for small business owners who already have a website or plan to get one would be:
What is your reasoning for creating your website?
Why not use Amazon, Shopify, or a similar platform?
Was it profitable?
Have a basic single page site. Phone numbers, hours, holiday hours, specials, coupons, brands you carry, services you offer (keys, paint, equipment rental?)
It doesn’t have to be complex but it’ll will be very useful to backup the google listing.