I have recently opened a hardware store and my friends and family constantly keep telling me that I need to get a website up quickly.
As someone who doesn’t consider himself to be “tech savvy”, I fail to see the point in having one as I get enough traffic through my “plain” brick-and-mortar storefront.
Some questions for small business owners who already have a website or plan to get one would be:
What is your reasoning for creating your website?
Why not use Amazon, Shopify, or a similar platform?
Was it profitable?
I can go online and see if Home Depot has what I need. If I can’t see that you have the same item I’ll likely just go where I know I can easily get it rather than risk wasting my time wandering through your store.