I have recently opened a hardware store and my friends and family constantly keep telling me that I need to get a website up quickly.
As someone who doesn’t consider himself to be “tech savvy”, I fail to see the point in having one as I get enough traffic through my “plain” brick-and-mortar storefront.
Some questions for small business owners who already have a website or plan to get one would be:
What is your reasoning for creating your website?
Why not use Amazon, Shopify, or a similar platform?
Was it profitable?
You can make a Google business page for free if you just want to provide GPS location, hours and a phone number.
It’s free and they have a free marketing class on how to set it up. If you search Google digital garage marketing it comes up. It tries to get you to buy a Google ad campaign but it’s not required.
If you’re not gonna sell anything online there’s no point to a website. Just make a Google business page and maybe a Facebook business page if people still use that in your area.
The good part about the Google page is if someone types hardware store in their GPS you come up and it says if you’re open.