Hello all,
I want to know your opinion on being the face of your brand, what are the pros and cons? Also what happens to the face of the brand once they get to an older age and need to be replaced? Is it easy to replace the face of the brand?
Hello all,
I want to know your opinion on being the face of your brand, what are the pros and cons? Also what happens to the face of the brand once they get to an older age and need to be replaced? Is it easy to replace the face of the brand?
It’s not impossible. It’s hard. When you look at the history of brand position and strategy, identities separate from those of the founder are substantially easier to grow and scale. In fact, two of the three businesses you cited did exactly that. The third - Papa John’s - famously suffered a number of very public business setbacks because of the public image of the founder. He has since been replaced by Shaquille O’Neal.