So I did a lot of research through my journey of building a product and selling it. I built a recruiting software and I tried doing the cold dm approach. When that didn’t work, I went to a recruiting subreddit and asked why are recruiters so tech averse. Like why won’t they reply to me.
Turns out that recruiters (my audience) don’t want to be approached. Personalize it as much as you want and they don’t want to be approached. Not even for asking what their problems are. Rightfully so, because they have busy days and the last thing they want is a “Hey, what problems do you face?”
How do you reach your audience here? I did the SEO approach but its taking far too long. I got 3 new users but that’s it.
Please note that I haven’t incorporated and can’t do things that need incorporation.
In my business if I cold called people, I would get zero response.
I have to actually do the work of figuring out how to get to them.
I find resorting to cold calling and messaging to be very unsophisticated.