So I did a lot of research through my journey of building a product and selling it. I built a recruiting software and I tried doing the cold dm approach. When that didn’t work, I went to a recruiting subreddit and asked why are recruiters so tech averse. Like why won’t they reply to me.
Turns out that recruiters (my audience) don’t want to be approached. Personalize it as much as you want and they don’t want to be approached. Not even for asking what their problems are. Rightfully so, because they have busy days and the last thing they want is a “Hey, what problems do you face?”
How do you reach your audience here? I did the SEO approach but its taking far too long. I got 3 new users but that’s it.
Please note that I haven’t incorporated and can’t do things that need incorporation.
Well, that’s the part where you usually either get over several years of “learning by doing / trial and error” or you pay to get the mentoring (including the first part but you save yourself several years of unnecessary “figuring out yourself”).
Let me help you out a little bit.
Everyone loves to buy but no one likes to get sold to.
That means that you need to figure out a way where the first thought of the person is not “Ah, another person who wants to sell me something”.
So you need to start a conversation by showing interest and also leading the conversation with follow-up questions. Be curious, ask questions, and add your own thoughts and opinions to it in such a way that the opposite person vibes with you (stay authentic!).
While building up your relationship and trust, you adjust your questions to find valuable information that will lead the conversation toward your goal.
If you asked enough questions, you can put a discovery question (a first test closing) with a question like “Well, if you could find a product/service that has X, Y, and gives you Z, would you be interested in it?”
If the answer is “yes”, you can pitch your product/service and continue in that direction.
If the answer is “no”, you can continue the analysis like “Oh, interesting, what exactly is missing out so you would be interested in something like that?” and keep continuing like “What else does it have to provide?”
Conclusion: People will have excuses like “No time”, “No interest”, “No money”, etc. just as a sort of protection mechanism but none of them is a problem if you have something that really fits the person’s needs.
I have a box here, it costs 1000$, would you buy it?
Let me ask again: I have a box that contains a 1-carat diamond, it cost 1000$, would you buy it?
You probably wouldn’t buy it on the first question but the second one suddenly changed everything. Suddenly you *see* the value behind it (in the box) and are willing to pay the price.
That’s your goal in sales.
What is something valuable for your client and how can you deliver that to your client?