You’re transported back to 1994 with all your current knowledge and $50,000. Your goal is to create the world’s biggest online shopping company.
How do you go about it?
As a further thought experiment, if you travelled back to 1960 with all your current knowledge and the goal of becoming the richest person on earth, what businesses would you start?
You’re overlooking the fact that a huge component of Amazons profitability is web services.
If your goal was to “beat them”…best bet would be to start something like Walmart of leverage your physical infrastructure to become the biggest online retailer as well as brick and mortar retailer.