Everyone hears about product market fit. I think a lot of times it’s something that everyone refers to, but we don’t really know what it is. Or at least we’re hard-pressed to give a definition. It’s almost just “you know it when you see it.”
This is the best article I’ve read on the topic. It’s worth reading about how the founder of ConvertKit get started too (linked to in the article). Great story about doing things that don’t scale.
Here’s the article on product market fit: https://longform.asmartbear.com/product-market-fit/.
I enjoyed reading this guy’s insights a lot. He’s thorough, thoughtful, and analytical. His articles tend to run long, but they’re worth reading, not just skimming through.
The concept hardly helps in my opinion.
Product Market Fit is the key to success.
Of course you can call it differently but it is all about the fit between your offering and the market (including pricing, sales channel, product features, etc).
Being a good person is essential to living a happy life.
Not wrong, but too general to give us actionable guides.
I think the same goes for PMF. People did business for a long time without the concept of the PMF. It is a borderline buzzword IMO.