I 21m am starting a delitruck, the startup cost for the truck will be about 20k that I already have saved up (8.5k for the truck and the rest for appliances and inventory). I am currently living in a small town in Sweden which in my opinion doesn’t have any good delis. I am currently employed as an icehockey player which means I have a lot of free time and a fixed income as well.
I will be selling different deli meats, cheeses, olives, marmelades, meats, sausages, spice mixtures and so on.
The plan is going to be driving around in my and neighboring small towns on a fixed schedule and also visiting fairs and markets. I will be offering catering and gift bag services as well.
Is there anything I should be thinking about or take into consideration in this process? Any advice will be greatly appreciated!
Figure out your few signature items and really push those.
I see deli kind of retailers lean into custom everything to their detriment. Espeically in a place not known for good delis, you need to educate your customers on what a good deli sandwich is.
This will also DRAMATICALLY speed up your speed of service. If you have a few sandwiches in mind, you can pre-measure out your meats, things like tapanade or sturdy veggies and just assemble and add any moist ingredients necessary at the last moment.
Start small, then lean into events. Catering is where the money is.