My business is more part time fun as a FFL. I found that going against small ownership business reputation of high prices because lower volume was key. I decided for high volume with less profit along with customer service in making them feel like my only customer was key.

I figured if I had to sell 2-3 items to make the same profit the other guys made on one it gave me 3 times more opportunity to show them why they should buy from me and what kind of person I am.