We are finally looking to start running paid ads either google or Social Media. What do you guys think is a good budget ? Also any advice on questions to ask when deciding which company or person to go with ?
We are finally looking to start running paid ads either google or Social Media. What do you guys think is a good budget ? Also any advice on questions to ask when deciding which company or person to go with ?
Totally depends on your business.
Truth is you probably don’t want a generalist. I run an agency that calls itself a plug in marketing department for B2B saas and digital services startups. If someone approaches who runs a 25+ man business, sells e-commerce products, runs a shop, offers local services, etc etc etc then I send them onto my contacts who specialise in that.
You don’t want a guy who says he can do it all, because maybe he can, but how well? Like I’m pretty good at what I do, but if someone’s got SEO questions I pull in our SEO guy because I only know the general stuff in that topic.
It’s fine to hire one person if you want it in-house, but you need to be confident that you’re hiring someone who knows what they’re talking about and isn’t gonna make it up as they go, and you need to be confident you’re hiring them for the job you need done.
I’ve been the one man marketing department at companies before, and scope growth did leave me googling the answers to tasks that aren’t my specialty. I did my best, but it was never going to be the same quality as someone who specialised in that thing.
To be honest, you want to find someone who specialises in what you do. If you’re a corporate lawyer in the USA who mainly handles countersuits, you want an agency that specialises in corporate lawyers in the USA and understands what that entails. Same thing for any other niche.