My dad has an online etsy shop selling cutting boards and charcuterie boards, all handmade, primarily in maple, walnut, and cherry. I go with him to local craft and artisan vendor events to sell as well, and not sure how I can help him. He’s got a variety of items, sizes, and price points from $30-$150, but for some of his nicer boards, he gets lots of looks, but rarely any bites. We hear over and over “that sure does look amazing, but it’s just too nice to use!”. How do we overcome this? What does this even mean? I thought all people wanted nice things, and if it’s utilitarian, even better!
Had a similar problem with a hand-woven rug business. People that make these comments are never going to be your client. It’s not a price thing. They’re just browsing, and this is a reflex response so they can continue to browse without any sales pressure.