My dad has an online etsy shop selling cutting boards and charcuterie boards, all handmade, primarily in maple, walnut, and cherry. I go with him to local craft and artisan vendor events to sell as well, and not sure how I can help him. He’s got a variety of items, sizes, and price points from $30-$150, but for some of his nicer boards, he gets lots of looks, but rarely any bites. We hear over and over “that sure does look amazing, but it’s just too nice to use!”. How do we overcome this? What does this even mean? I thought all people wanted nice things, and if it’s utilitarian, even better!
Stop calling them cutting boards and charcuterie boards. Nobody wants an expensive cutting board that will get damaged and hardly anybody knows what charcuterie is and wouldn’t buy a board, but everybody knows what a cheese board is.
They’ll sell better as cheese boards.