My dad has an online etsy shop selling cutting boards and charcuterie boards, all handmade, primarily in maple, walnut, and cherry. I go with him to local craft and artisan vendor events to sell as well, and not sure how I can help him. He’s got a variety of items, sizes, and price points from $30-$150, but for some of his nicer boards, he gets lots of looks, but rarely any bites. We hear over and over “that sure does look amazing, but it’s just too nice to use!”. How do we overcome this? What does this even mean? I thought all people wanted nice things, and if it’s utilitarian, even better!
Target market the stores and people in richer neighborhoods, like for the Phoenix AZ metro area you would target Scottsdale and Paradise Valley and maybe Fountain Hills and Ahwatukee. Also, try to hook in with some YouTube/instagram chefs, if their followers see your board being used, or even hung on the wall in the background, they will ask where it came from and likely order ones for themselves.