My dad has an online etsy shop selling cutting boards and charcuterie boards, all handmade, primarily in maple, walnut, and cherry. I go with him to local craft and artisan vendor events to sell as well, and not sure how I can help him. He’s got a variety of items, sizes, and price points from $30-$150, but for some of his nicer boards, he gets lots of looks, but rarely any bites. We hear over and over “that sure does look amazing, but it’s just too nice to use!”. How do we overcome this? What does this even mean? I thought all people wanted nice things, and if it’s utilitarian, even better!
Have a used board available. Seriously show me how amazing is still looks after it has been used a few times. I have no problems dishing out $200 for a board, but if better last. And provide care instructions.
Edit to say I just bought 3 for $700. One for me and one for each adult kid for Christmas. All households with amazing cooks. I saw the board the guy used every day at home and I have care instructions. Easy piecy.