I assume what you’re after is how to move upstream and get more valuable clients.

When I talk to people about this I use this simple mental exercise. There are solo startups or people who are doing a side hustle who just don’t have money yet and they’re a fine fit for DIY or a cheap contractor.

However, there are TONS of businesses out there with 15+ employees, even that is a pretty small business. 15 plus employees * average salary of $5,000/mo and that business is spending $75,000/mo just on salary to existing employees.

Now, this business wants to get an increase in traffic, leads, conversions and sales. They need to think of their website as part of their sales and marketing team.

Sure, you could pay $5,000 one-time and get an okay new website.

But what if you invested $5,000/mo in what is a sales and marketing employee that works 24/7 for you. What could $5,000/mo investment in getting more leads and sales do for their business?

This shifts their mindset a ton. People want to buy things. People love to buy expensive things. People want the best.

Maybe you sell them a website they pay off over 3 months at $5,000/mo.

Maybe you get them in a digital marketing agreement that the first 3 months is for a new website and the next 8 months of that year is for marketing investment.

People selling cheap things will never get big clients. They can try and justify it’s better, and maybe they are able to make a better one. But REAL, PROFITABLE businesses want to spend money on things.