I’ve had LinkedIn Sales Navigator for about 6 months now, with no success, cold outreach doesn’t seem to work me.
My SaaS is user research platform mainly for user interviews and live usability testing.
When I post on Facebook groups about wanting Product Managers (my target audience) to usability test the product I get more interest than I can handle (30+ each time I post). And lots of actual rounds of usability testing, feedback and improvements. So, I know there is a strong need.
I’m now attempting to regularly post insights about user research on a daily basis on my personal and LinkedIn company page, but I heard the ROI is 6+ months away.
How do other startups get paying users quickly before they run out of money?
Note: I’m based in the UK, so I can only serve UK and Europe for now.
What is the product managers group you are targeting?
Based from what you’ve mentioned, FB groups seem to work with you. Give this article a read, might help you. https://www.cuppa.so/post/how-to-optimize-facebook-ads-2023-a-guide-for-b2b-and-service-based-businesses
Send hyper personalised messages. Talk about how you could solve that’s person’s problems.
I use loom videos on my LinkedIn outreach for clients. As it’s super personalised so you get a much better reply.
Did you lend a client based on the Interest you had with FB posts? You can try to reach out directly under the post to see what you are missing to convert them.