Looking for advice on how to market to hospitals.
I run a pretty small operation that provides a very specific service in healthcare. I have no experience marketing to large organizations like hospitals and I feel like I’m hitting a brick wall trying to get in contact with people. I wanted to stop by and leave a card or information with the supply chain manager but this is strictly prohibited in most of their policies.
What are the best ways to get a response from supply chain managers? I understand that hospitals are bombarded with vendors on a daily basis, how do I stand out?
You could try calling the hospital and asking to be put thru to the office of or the head of case management(sometimes called nurse case management) at the very least they will tell you if you are talking to the wrong people. I want to say the nurse case managers and social workers at some hospitals handle inter hospital transport for the patients.