Hi all
So I thought I’d share how I researched one company behind the “earn $1m+” adverts. Prepare to come on a ride down the rabbit hole!
I had this advert pop up on Facebook https://www.facebook.com/share/v/DjZxpv843KcDLptd/
It’s a marketing agency, telling me how I can make my first $1 million from a marketing agency by passively getting leads whilst I sleep.
Great! I’d like a million bucks.
So I looked her up on LinkedIn.
Scroll to the bottom and what do we have? A recommendation from Ed Razzell about what a great job Giulia did on his course about making money… If she was that amazing, wouldn’t she have loads of actual client recommendations? If she scaled my business to a million bucks, I’d give her a glowing recommendation. But no, it seems she has attended a course by someone telling her how to make money by making a course.
But there’s more.
See, information on UK companies is always public. Here’s her company:
https://find-and-update.company-information.service.gov.uk/company/11437139
What can we ascertain?
The company has way more liabilities than assets
The address was changed from literally “nowhere” to a physical address in July this year
A guy was added as a co-owner ans COO recently, with no relevant work experience (if she scaled her business “as you can, with her course”, wouldn’t she get an amazing angel, an investor with so much credential?)
The company claims on its website to have 12 employees, yet when you go to its LinkedIn page, only the two owners show.
The accounts it produces are “micro company accounts”. From the UK official government website:
"Micro-entities Micro-entities are very small companies. Your company will be a micro-entity if it has any 2 of the following:
a turnover of £632,000 or less
£316,000 or less on its balance sheet
10 employees or less"
So, it has 12 employees, a turnover of well over a million, yet can also satisfy the micro-entity requirement?
Conclusion: don’t fall for these “buy a course” ads - if they can’t obtain what they promise ($1m+), neither can you.
I hope you found this useful
Coaching coaches to coach coaches 👍
I had a great coach set me up with my first business but honestly he was more of a consultant because he worked with me on my actual business and value proposition, structures, processes, etc… not just creating a course about courses.
I would never take advice from these people with no “there,” there, like you pointed out.
With half the business coaches offering seven figure years in xyz niche, it’s like ok great, if you did it, why aren’t you still doing it, even hands-off?